Guest post by a digital nomad who’s made all the mistakes so you don’t have to
The Jungle Dream vs. The Harsh Reality
So let me guess — you’ve just landed in Chiang Mai, full of jungle dreams and wanderlust vibes, and somewhere on your list is: “see elephants, but make it ethical.”
Same. That was me too, years ago.
I was all about nature, doing the right thing, avoiding anything that felt touristy or staged. I typed “ethical elephant sanctuary Chiang Mai” into Google and… BAM. So. Many. Options.
I booked one that looked super legit. It had thousands of reviews, said all the right things — “rescue,” “ethical,” “no riding” — you know the drill.
But as I found out (and you’ll see why below), not all sanctuaries in Chiang Mai are what they claim to be.
👉 At the end of this article, I’ll share 5 sanctuaries I’ve personally vetted — places that are truly ethical, respectful, and worth supporting.
Jump to list >
“Ethical” Is the New Buzzword — But It Doesn’t Always Mean What You Think
Look, the good news is that travelers are waking up. People are ditching elephant riding (thank god), and looking for more responsible experiences.
But the bad news? Sanctuaries know that too — and many of them are just rebranding, not actually changing.
You’ll see words like “eco,” “no riding,” “ethical experience” plastered everywhere.
But behind the scenes, some of them still:
- Use hooks or chains off-camera
- Force elephants into tourist-led bathing sessions they clearly don’t enjoy
- Breed elephants in captivity just to keep the “experience” going
- Or worse — they were never real sanctuaries to begin with
The word “ethical” is getting thrown around like confetti. And it’s making it really hard to tell who’s actually doing good work.
5 Red Flags to Watch For (Even If the Website Looks Ethical)
Here’s my personal checklist now — after years of living in Thailand and visiting more sanctuaries than I can count:
- 🚫 They still allow riding — even if it’s “bareback”
If you see “bareback riding” or “for children only,” it’s a no. Doesn’t matter how they spin it. - 🎨 Elephants are doing tricks or painting
No elephant naturally paints or plays soccer. That’s all forced behavior taught through punishment. Period. - 🔗 Elephants are chained when not with tourists
They might look free during your visit, but check for scars on their ankles or signs of stress. Ask what their day looks like when guests aren’t around. - 👥 Massive groups and rushed schedules
If you’re herded through stations like it’s an amusement park — feeding, bathing, selfie, done — that’s not a sanctuary, it’s a factory. - 🕵️♀️ No real stories about the elephants
Responsible sanctuaries will tell you exactly where their elephants came from. If you ask and they dodge the question? Red flag.
The Elephant Factory: What It’s Like at the Big-Name Sanctuaries
Okay, real talk — the most “famous” sanctuaries in Chiang Mai? They often feel like straight-up production lines.
You get picked up, bused out with 40 other people, and moved from station to station like you’re on a field trip. The elephants are paraded out like actors. The staff are clearly over it. No one tells you anything real.
It’s loud. Crowded. Rushed.
You don’t feel the jungle. You don’t connect with the elephants. You just get your photo and go.
And honestly? That’s not just a waste of money — that’s a missed opportunity to support a place that actually deserves it.
What a Truly Ethical Sanctuary Feels Like (Hint: It’s Peaceful)
When you visit a real sanctuary — like, a real one — it feels completely different.
It’s quiet.
There’s space.
The elephants walk wherever they want. Sometimes they come say hi. Sometimes they don’t. And that’s okay.
The group is small, maybe 6–10 people max. The guide actually talks to you — not just runs through a script. You learn where each elephant came from. What trauma she’s healing from. What she likes and doesn’t like.
And you feel it. In your gut.
This is where your money should go. This is how travel should feel.
Choosing With Your Heart and Your Head: How to Book the Right Experience
Here’s my advice after living in Thailand and helping hundreds of travelers plan the trip they won’t regret:
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- ✅ Don’t just go by reviews — they don’t always tell the truth
- ✅ Ask what the daily schedule is like
- ✅ Ask how big the groups are
- ✅ Ask if the elephants are ever ridden, chained, or made to perform
- ✅ Support places that rescue, not breed
And most importantly: trust your gut.
Some people want observation-only (I love that — zero pressure on the elephants)
Others want a gentle feeding + bathing experience, which can be okay if it’s done respectfully, on the elephants’ terms.
What matters is that the sanctuary is honest, transparent, and focused on the elephants’ needs — not just tourist expectations.
The Experience You’ll Actually Remember
You won’t remember the buffet lunch.
You won’t remember how many bananas you fed.
But you will remember:
- The moment a rescued elephant walked past you, totally free
- The way she paused, looked you in the eyes, and blinked slowly
- That quiet feeling of “wow, this is what peace looks like”
So please — spend wisely. Travel kindly.
Don’t support elephant factories.
Support freedom. Healing. Real sanctuaries that put the elephants first.
If you want my personal list of sanctuaries that I trust with my whole heart, scroll down 👇
🐘 5 Truly Ethical Elephant Sanctuaries in Chiang Mai (That I Personally Recommend)
Here are 5 sanctuaries I’ve either visited myself or vetted through people I trust:
- Elephant-Sanctuary | Est. 2007– They have cutest baby elephants. Gentle feeding and bathing experience done right, with small groups and real rescue stories. This Sanctuary has operated since 2007, one of the first in Chiang Mai (and in the whole world probably).
- Elephant Parks Sanctuary – Old, trusted, super quiet, respectful. Elephants look very happy and the surroundings are beautiful.
- Eve 79 Elephant Sanctuary – Observation-only, super quiet, respectful. No touching, no riding, no gimmicks.
- Rantong Sanctuary – Old, trusted, they support the local community with a big share of profits.
- Chiang Mai Elephants – Best option for those who on budget. They offer lower prices, but the tour is still great and elephants are so much fun here!
All of them follow the no-riding, no-performing, no-exploitation standard. Choose the vibe that feels right for you — just make sure your visit leaves something good behind.
